11 nov 2018
Asda has begun trialling a pizza delivery service in partnership with online food ordering platform, Just Eat.
Following a pilot at Asda’s Killingbeck store in Leeds over the past month, the new service will be rolled out to three further stores in Beeston, Wakefield and Livingston on November 19th. Further sites could follow depending on the success of the trial.
Through the initiative, customers can place orders through the Just Eat app and the pizzas are prepared at the Asda Kitchen in-store diner and delivered to homes within a two mile radius of the store. The delivery service is offered from 12.30 onwards but pizzas will continue to be available to customers choosing to eat in-store or to takeaway.
16 inch pizzas are priced at £6 with side dishes, drinks, dips and desserts also offered. There is also a £15 meal deal. In its launch press release Asda highlights how its pricing undercuts that of pizza delivery giants, Domino’s and Pizza Hut.
Asda’s trial with Just Eat is a further example of how grocers are increasingly looking to develop a foodservice offer to broaden their appeal. Sainsbury’s last year trialled a pre-ordering service at three stores and introduced a Zizzi concession in-store while Morrisons hosts an Indian takeaway resutaurant at its Bradford Victoria store that also works with Just Eat.